---
title: "Sports Management Consulting: Athlete Well Being and Life After Sports | The Farm"
description: Support the whole athlete, for life. Well being, health access, equity, and life after sports programs for athletic departments, nonprofits, and community organizations.
image: https://www.thefarmbusinessservices.com/hubfs/farm-site/images/marcus-mills-speaking.webp
---

[Skip to content](https://www.thefarmbusinessservices.com/sports#main)

[The *Farm*](https://www.thefarmbusinessservices.com/?hsLang=en)

[Business](https://www.thefarmbusinessservices.com/business?hsLang=en) [Sports](https://www.thefarmbusinessservices.com/sports?hsLang=en) [Insights](https://www.thefarmbusinessservices.com/insights?hsLang=en) [About](https://www.thefarmbusinessservices.com/about?hsLang=en) [Book a consultation](https://www.thefarmbusinessservices.com/book?hsLang=en)

For organizations that serve athletes

# Support the whole athlete, *for life.*

Programs invest heavily in performance and far less in the person. The Farm helps athletic programs, nonprofits, health organizations, and community agencies build real support for athletes during competition and long after the final game.

[Talk about your program →](https://www.thefarmbusinessservices.com/book?interest=sports&hsLang=en)[Take the transition check](https://www.thefarmbusinessservices.com/athlete-transition-check?hsLang=en)

- Free first consultation
- Reply within one business day
- Based in Charlotte, working nationwide

![Sam Mills seated in front of his No. 51 statue outside the Carolina Panthers stadium](https://www.thefarmbusinessservices.com/hs-fs/hubfs/farm-site/images/sam-mills-statue.webp?width=380&height=570&name=sam-mills-statue.webp)

Sam Mills and his No. 51 statue in Charlotte.

Why this work matters to us

## Raised by a Hall of Famer who was told *he was too small.*

The Farm was founded by Marcus Mills, son of Pro Football Hall of Famer Sam Mills. Sam went undrafted, was cut twice, and built a twelve season NFL career with the Saints and Panthers. He kept coaching Panthers linebackers while fighting cancer and gave the team the words it still lives by: keep pounding.

Marcus has lived every side of an athlete's life: as a Penn State football player, as an assistant coach at Penn State and Temple, as a professional track and field coach who reached the U.S. Olympic Trials, and as a high school football coach in Charlotte today. He has seen what athletes need beyond the field, and what happens when nobody plans for it.

[Read the full story](https://www.thefarmbusinessservices.com/about?hsLang=en)

How we help

## During competition *and after it*

During competition

### Student athlete well being

Mental, physical, and academic health, access to care, and equity in sports, built into the season instead of bolted on after a crisis.

- Whole person support programs
- Health access for athletes and families
- Removing barriers to participation

[Learn more →](https://www.thefarmbusinessservices.com/services/student-athlete-well-being?hsLang=en)

After competition

### Life after sports

Transition programs that prepare athletes for identity, career, health, and money long before the final game.

- Career exposure and mentoring
- Identity and life skills
- Alumni networks that last

[Learn more →](https://www.thefarmbusinessservices.com/services/life-after-sports?hsLang=en)

Who we serve

## Built for the organizations *closest to athletes*

### Athletic programs

University and high school departments that want athletes supported as whole people.

### Nonprofits

Program design, outcome measurement, and partnerships that strengthen athlete focused missions.

### Health organizations

Outreach and access programs that connect athletes and families to care.

### Community agencies

Youth sports access and services that reach athletes and families where they are.

Our approach

## From assessment *to outcomes*

1. ### Assess
   
   We learn your athletes, your community, and the services you offer today.
2. ### Design
   
   We build programs and partnerships around the gaps that matter most.
3. ### Implement
   
   We help your team launch, staff, and run the work with confidence.
4. ### Measure
   
   We track outcomes you can show to leadership, funders, and families.

Free tool · 3 minutes

## How ready are your athletes *for life after sports?*

Ten questions that show how well your program prepares athletes for the day the game ends. Instant results, no email required.

[Take the check →](https://www.thefarmbusinessservices.com/athlete-transition-check?hsLang=en)

## You will learn

- Your readiness score out of 20
- Where athletes are most on their own
- The first three steps to take

Insights

## Notes from *the field*

### [Sports management Athletes need a plan for the day the game ends Why transition planning should start early, and the five areas every athlete program should cover.](https://www.thefarmbusinessservices.com/insights/athletes-need-a-plan-for-when-the-game-ends?hsLang=en)

Questions

## Good to know

What kinds of organizations does The Farm work with?

University and high school athletic programs, nonprofits with athlete focused missions, health organizations that serve athletes and families, and community agencies running youth sports.

What is a student athlete well being program?

A coordinated set of services that supports athletes as whole people: mental health, physical health and recovery, academics, and life skills, delivered alongside training and competition instead of after problems appear.

When should life after sports planning start?

Well before the final season. The best programs introduce career exposure, mentoring, and life skills early, so athletes build an identity and a network outside the sport while they are still competing.

Can you help us measure outcomes for funders or leadership?

Yes. Every program we help design includes a simple way to track participation and outcomes so you can report results to leadership, funders, and families.

Free consultation

## Support your athletes for life.

Book a free consultation to talk about your athletes and your program.

[Talk about your program →](https://www.thefarmbusinessservices.com/book?interest=sports&hsLang=en)

[Looking for business growth consulting instead?](https://www.thefarmbusinessservices.com/business?hsLang=en)

[The *Farm*](https://www.thefarmbusinessservices.com/?hsLang=en)

Build the system. Grow what lasts.

Business growth and sports management consulting from Charlotte, North Carolina.

## Business growth

- [Business growth overview](https://www.thefarmbusinessservices.com/business?hsLang=en)
- [Business operating system](https://www.thefarmbusinessservices.com/services/business-operating-system?hsLang=en)
- [Operations audit and dashboards](https://www.thefarmbusinessservices.com/services/operations-audit-dashboards?hsLang=en)
- [CEO development](https://www.thefarmbusinessservices.com/services/ceo-development?hsLang=en)
- [Free operating system scorecard](https://www.thefarmbusinessservices.com/scorecard?hsLang=en)

## Sports management

- [Sports management overview](https://www.thefarmbusinessservices.com/sports?hsLang=en)
- [Student athlete well being](https://www.thefarmbusinessservices.com/services/student-athlete-well-being?hsLang=en)
- [Life after sports](https://www.thefarmbusinessservices.com/services/life-after-sports?hsLang=en)
- [Free athlete transition check](https://www.thefarmbusinessservices.com/athlete-transition-check?hsLang=en)

## The Farm

- [About Marcus](https://www.thefarmbusinessservices.com/about?hsLang=en)
- [Insights](https://www.thefarmbusinessservices.com/insights?hsLang=en)
- [All services](https://www.thefarmbusinessservices.com/services?hsLang=en)
- [Book a consultation](https://www.thefarmbusinessservices.com/book?hsLang=en)
- [marcus@thefarmbusinessservices.com](mailto:marcus@thefarmbusinessservices.com)
- Charlotte, NC 28277

© The Farm Business Services. All rights reserved. [Start with a free consultation](https://www.thefarmbusinessservices.com/book?hsLang=en)

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